Glossary

A

• Accelerated Mobile Pages (AMP) — Glossary
• Active User — Glossary
• Ad Network — Glossary
• Ad Stacking — Glossary
• Android App Links — Glossary
• Application Programming Interface — Glossary
• App Clips — Glossary
• App Indexing — Glossary
• App Links — Glossary
• App Monetization — Glossary
• App Onboarding — Glossary
• App Referrals — Glossary
• App Store Optimization (ASO) — Glossary
• App Tracking Transparency (ATT) — Glossary
• Apple App Site Association (AASA) — Glossary
• Apple Search Ads — Glossary
• Application — Glossary
• ATT Opt-in Rate — Glossary
• Attribution — Glossary
• Attribution Modeling — Glossary
• Attribution Window — Glossary
• Audience Building — Glossary
• Average Revenue Per User — Glossary

B

• Background Push Notification — Glossary
• Biased Attribution — Glossary
• Bots — Glossary
• Browser — Glossary

C

• Chrome Intents — Glossary
• Click Flooding — Glossary
• Click Fraud — Glossary
• Click Hijacking — Glossary
• Click Injection — Glossary
• Click Spam — Glossary
• Click-through Rate (CTR) — Glossary
• Cohort — Glossary
• Connected TV (CTV) — Glossary
• Content Preview — Glossary
• Contextual Deep Linking — Glossary
• Conversion — Glossary
• Conversion Rate — Glossary
• Conversion Value — Glossary
• Cookie Stuffing — Glossary
• Cost Per Action (CPA) — Glossary
• Cost Per Click (CPC) — Glossary
• Cost Per Engagement (CPE) — Glossary
• Cost Per Install (CPI) — Glossary
• Cost Per Mille (CPM) — Glossary
• Cross-channel Attribution — Glossary
• Cross-device Attribution — Glossary
• Cross-platform Attribution — Glossary
• Customer Acquisition Cost (CAC) — Glossary

D

• Daily Active Users — Glossary
• Data Clean Room — Glossary
• Deep Linked Email — Glossary
• Deep Linking — Glossary
• Deferred Deep Linking — Glossary
• Demand-side Platform — Glossary
• Deterministic Matching — Glossary
• Device Fingerprint — Glossary
• Device ID — Glossary
• Dormant User — Glossary

E

• Email Marketing — Glossary
• Emulated Devices — Glossary

F

• Facebook App Links — Glossary
• Fake Installs — Glossary
• Fingerprinting — Glossary
• Fragmentation — Glossary

G

• Geofencing — Glossary
• Google Advertising Identifier — Glossary
• Google Privacy Sandbox — Glossary

H

• Hosted Deep Links — Glossary

I

• Identifier for Advertisers (IDFA) — Glossary
• Identifier for Vendors (IDFV) — Glossary
• Impression — Glossary
• In-app Purchase — Glossary
• Influencers — Glossary
• Install — Glossary
• Intelligent Tracking Prevention — Glossary
• IP Addresses — Glossary
• IP Filter — Glossary
• IPv4 — Glossary
• IPv6 — Glossary

K

• K-factor — Glossary
• Key Performance Indicator (KPI) — Glossary

L

• Lifetime Value — Glossary

M

• M-Commerce — Glossary
• Mobile Ad Fraud — Glossary
• Mobile Advertisement — Glossary
• Mobile Analytics — Glossary
• Mobile Analytics Tools — Glossary
• Mobile Banners — Glossary
• Mobile Interstitials — Glossary
• Mobile Linking Platform — Glossary
• Mobile Marketing — Glossary
• Mobile Measurement Partner — Glossary
• Mobile SEO — Glossary
• Mobile User Acquisition — Glossary
• Mobile User Retention — Glossary
• Monthly Active Users — Glossary
• Multi-Touch Attribution — Glossary

O

• Organic Install — Glossary
• Over-the-Top (OTT) — Glossary

P

• Phone Farm — Glossary
• Postbacks — Glossary
• Predictive Modeling — Glossary
• Privacy Manifest — Glossary
• Privacy-Enhancing Technologies — Glossary
• Probabilistic Modeling — Glossary
• Programmatic Media Buying — Glossary
• Push Notification — Glossary

Q

• Query Parameters — Glossary
• Quick Response (QR) Code — Glossary

R

• Retargeting — Glossary
• Retention Rate — Glossary
• Return On Advertising Spend — Glossary

S

• Self-attributing Network — Glossary
• Session — Glossary
• Sideloading — Glossary
• SKAdNetwork — Glossary
• Smart Banner — Glossary
• Software Development Kit — Glossary
• Supply-side Platform — Glossary

T

• Third-party Cookies — Glossary
• Time of Inactivity — Glossary
• Tracking Pixel — Glossary

U

• Uninstall Tracking — Glossary
• Universal Links — Glossary
• URI Redirect Mode — Glossary
• URI Schemes — Glossary
• User Agent — Glossary
• User Experience Persona — Glossary

V

• View-through Attribution — Glossary
• Viral Index — Glossary

W

• Walled Garden — Glossary