App Clips

App Clips are lightweight versions of apps that allow users to access specific features without full installation.

Why it matters

Enhances user engagement by providing instant access to app features.
Reduces friction in user acquisition and onboarding processes.

How to measure

Track conversion rates from App Clip to full app installs.
Monitor user interactions within App Clips over time.

Details

App Clips are designed to be launched quickly and provide a seamless user experience. They are triggered by various methods such as NFC tags, QR codes, or links, and are limited to 10 MB in size. This ensures they load swiftly, even on slower networks. App Clips can be used for tasks like ordering food, renting a scooter, or paying for parking, offering a streamlined experience without requiring a full app download.

For developers, integrating App Clips involves creating a separate target within the app project and ensuring the necessary features are included. It's crucial to focus on the most valuable features to maximize user engagement and conversion.

Examples & formulas

A common scenario is a user scanning a QR code at a restaurant to view the menu and place an order via an App Clip, which then prompts them to download the full app for future rewards.

Common mistakes

Overloading the App Clip with features, leading to a poor user experience. Focus on essential functions.
Neglecting to optimize the App Clip for performance, resulting in slow load times. Keep the size under 10 MB.