Deferred Deep Linking
Deferred deep linking allows users to access specific content within an app even if the app is not yet installed.
Why it matters
- Enhances user onboarding by directing users to relevant content immediately after installation.
- Improves user engagement by providing a seamless transition from web to app.
How to measure
- Track conversion rates from link click to app install and specific content engagement.
- Analyze user retention over a 30-day period post-installation.
Details
Deferred deep linking is crucial for mobile apps aiming to provide a personalized user experience. When a user clicks a deferred deep link, they are directed to the app store if the app is not installed. After installation, the app opens to the specific content intended by the link. This process involves storing the link information temporarily and retrieving it upon app launch. Implementing deferred deep linking requires integration with a mobile measurement partner (MMP) to track and attribute the user journey accurately.
Examples & formulas
Consider a scenario where a user receives a promotional link for a discount on a specific product. Upon clicking, they are directed to the app store. After downloading the app, they are taken directly to the product page with the discount applied.
Common mistakes
- Failing to test the deferred deep linking flow across different devices and OS versions can lead to broken user experiences. Ensure comprehensive testing.
- Not using a reliable MMP can result in inaccurate attribution data. Choose a trusted partner to ensure data integrity.