Deep Linked Email

Deep Linked Email refers to the use of deep links within email messages to direct users to specific content within a mobile app.

Why it matters

Improves user engagement by reducing friction.
Enhances conversion rates by directing users to targeted content.

How to measure

Click-through rates from email to app content.
Conversion rates within the app after link activation.

Details

Deep Linked Email is a strategic tool for mobile marketers and developers aiming to streamline the user journey from email campaigns to app content. By embedding deep links in emails, users can bypass the app's homepage and land directly on the intended content, such as a product page or special offer. This reduces the steps needed to access content, thereby improving user retention and satisfaction.

To implement deep linked emails, ensure that your app supports deep linking and that the links are formatted correctly to handle various user scenarios, such as app installation status. Testing is crucial to ensure seamless user experience across different devices and email clients.

Examples & formulas

Consider an e-commerce app sending a promotional email with a deep link to a sale item. When the user clicks the link, they are taken directly to the product page within the app.

Common mistakes

Not testing links across devices, leading to broken user journeys.
Failing to update links when app content changes, causing user frustration.