Email Marketing

Email marketing is a strategy that uses email to promote products or services and engage with customers.

Why it matters

Directly reaches a targeted audience.
Cost-effective compared to other marketing channels.

How to measure

Open rates and click-through rates (CTR).
Conversion rates over specific campaigns.

Details

Email marketing involves sending targeted messages to a list of subscribers. For mobile engineers, integrating email marketing with mobile apps can enhance user engagement by delivering personalized content directly to users' inboxes. Growth teams can leverage email marketing to nurture leads and convert them into active users by sending timely and relevant content.

Effective email marketing requires segmenting your audience based on user behavior and preferences. This allows for personalized messaging that resonates with each segment, increasing the likelihood of engagement. Additionally, ensuring that emails are optimized for mobile devices is crucial, as a significant portion of emails are opened on mobile.

Examples & formulas

An example of a successful email marketing campaign could be a series of onboarding emails for new app users, guiding them through key features and encouraging them to complete their profile.

Common mistakes

Sending generic emails to all users; avoid by segmenting your audience.
Ignoring mobile optimization; ensure emails are responsive.