Push Notification

Push notifications are messages sent by apps to users' devices to engage and inform them.

Why it matters

Enhances user engagement and retention.
Provides timely updates and personalized content.

How to measure

Open rates and click-through rates.
Typically measured over daily or weekly periods.

Details

Push notifications are a critical tool for mobile apps to communicate with users in real-time. They can be used to deliver updates, reminders, and personalized content directly to the user's device. Implementing push notifications requires integrating with a push notification service and ensuring that users have opted in to receive them. It's important to balance frequency and relevance to avoid user fatigue.

For mobile engineers, setting up push notifications involves configuring the app to handle incoming messages and display them appropriately. Growth teams can leverage push notifications to drive user engagement by segmenting audiences and personalizing messages based on user behavior and preferences.

Examples & formulas

An example scenario could be sending a push notification to remind users of an abandoned cart, encouraging them to complete their purchase.

Common mistakes

Sending too many notifications, leading to user annoyance and app uninstalls. To avoid this, prioritize quality over quantity.
Failing to personalize messages, which can result in lower engagement. Use user data to tailor notifications.