Hosted Deep Links
Hosted Deep Links are URLs managed by a third-party service to ensure seamless app navigation and user experience.
Why it matters
- Improves user retention by providing a smooth navigation experience.
- Reduces the complexity of managing deep links internally.
How to measure
- Track user engagement metrics like click-through rates.
- Monitor conversion rates over specific time periods.
Details
Hosted Deep Links are particularly useful for mobile engineers and growth teams looking to streamline app navigation. By outsourcing the management of deep links to a specialized service, teams can focus on core app development while ensuring that users are directed to the correct in-app content. This is especially beneficial in complex app ecosystems where maintaining accurate and up-to-date links can be challenging.
These links are typically created and managed through a web interface provided by the hosting service, which handles the technical details such as link redirection and user attribution. This setup allows for easy updates and modifications without requiring app updates, thus ensuring that links remain functional and relevant.
Examples & formulas
Consider an e-commerce app using hosted deep links to direct users to specific product pages during a sale event. This ensures that users clicking on promotional links are taken directly to the sale items, enhancing the shopping experience.
Common mistakes
- Relying solely on hosted deep links without testing can lead to broken links; always verify link functionality.
- Ignoring the need for proper attribution tracking can result in inaccurate user data; ensure tracking parameters are correctly set.