SKAdNetwork
SKAdNetwork is Apple's framework for privacy-centric attribution of app installs and conversions on iOS devices.
Why it matters
- Ensures user privacy by limiting data shared with advertisers.
- Provides a standardized way to measure ad effectiveness on iOS.
How to measure
- Conversion data is aggregated and delayed.
- Measurement windows are typically 24 to 48 hours after install.
Details
SKAdNetwork provides a way for advertisers to measure the success of ad campaigns while maintaining user privacy. It does this by sending a postback to the ad network with limited data after a conversion event, such as an app install. This framework reduces the risk of user data leakage by anonymizing and delaying the data shared with advertisers.
For developers and marketers, understanding SKAdNetwork is crucial for optimizing ad spend and measuring campaign performance on iOS. The framework requires integration with both the app and the ad network, and it supports multiple conversion values to track different user actions post-install.
Examples & formulas
An example scenario includes setting up conversion values to track user actions like registration or in-app purchases within a specific time frame after installation.
Conversion Value = Action 1 + Action 2 + ...Common mistakes
- Not configuring conversion values properly, leading to inaccurate measurement.
- Failing to update to the latest SKAdNetwork version, missing out on new features.