Mobile Interstitials
Mobile interstitials are full-screen ads that cover the interface of their host app, appearing at natural transition points.
Why it matters
- High impact due to full-screen coverage.
- Can significantly influence user engagement and monetization.
How to measure
- Click-through Rate (CTR) as a primary metric.
- Monitor user retention post-ad interaction.
Details
Mobile interstitials are typically used during transitions, such as between levels in a game or between articles in a news app. They are designed to capture the user's full attention, making them effective for advertising but also potentially disruptive if not implemented thoughtfully. Best practices include ensuring that interstitials appear at logical breaks in content and providing a clear and easy way for users to close the ad.
For mobile engineers, it's crucial to integrate interstitials in a way that does not degrade app performance or user experience. Consideration should be given to load times and ensuring that ads do not interfere with the app's core functionality.
Examples & formulas
An example scenario could be an interstitial ad appearing after a user completes a level in a mobile game, offering a reward for watching the ad.
Common mistakes
- Placing interstitials at inappropriate times, disrupting user flow. Avoid by timing ads during natural breaks.
- Failing to provide a clear exit option, leading to user frustration. Ensure a visible and functional close button.