What are deferred deep links?
A deep link that survives the install. The user taps a campaign link (from web, social, email or QR), goes through the store if the app isn’t installed, and after installing opens your app with the original context restored.
Tap
User taps a link with product, campaign, or referral parameters.
Install
If the app is missing, the user installs it from the store.
Open
On first launch the user lands directly where you want.
Why they convert better
- Less friction: fewer steps between the click and the action.
- Personalized onboarding: open the exact product, cart, article, or promo.
- Cross-channel continuity: links work from web, email, QR, social, paid ads.
Setup (iOS & Android)
iOS — Universal Links
- In Xcode add Associated Domains capability.
- Add your entries:
applinks:{YOUR_ID}.sddl.me applinks:{your.custom.domain}
- Build & install on a device.
Detailed iOS guide: Universal Links — Setup & Troubleshooting.
Android — App Links
Add a verified intent‐filter to your main activity:
<intent-filter android:autoVerify="true">
<action android:name="android.intent.action.VIEW" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
<data android:scheme="https"
android:host="{YOUR_ID}.sddl.me OR {your.custom.domain}"
android:pathPrefix="/" />
</intent-filter>
In SDDL, add your package name and fingerprint to enable verification.
Usage in React Native
Install the SDK and initialize once — it handles runtime links, initial link, and true cold start (deferred) flow.
// 1) Install
// npm i sddl-react-native-sdk
// npx pod-install # iOS
// 2) Initialize once (e.g., in App.tsx)
import React, { useEffect } from 'react';
import { Sddl } from 'sddl-react-native-sdk';
export default function App() {
useEffect(() => {
Sddl.init({
onSuccess: (payload) => {
// Example routing:
// if (payload.product_id) navigate('Product', { id: payload.product_id })
console.log('SDDL payload:', payload);
},
onError: (msg) => console.warn('SDDL error:', msg),
});
return () => Sddl.dispose();
}, []);
return null;
}
That’s it — one init for open with link, open with initial link, and first launch after install.
Practical examples
Promo & onboarding
Apply promo on first launch and show the relevant screen.
Product deep links
Open specific product/article after install from web or ads.
Cart restore
Rebuild the cart from link context to reduce drop-off.
Referrals
Reward both sides when the referred user installs and opens.
Testing checklist
iOS
- Real device recommended for link sources (Safari, Mail, Notes).
- Simulator:
xcrun simctl openurl booted "https://{YOUR_ID}.sddl.me/your-key"
- Reinstall after changing Associated Domains.
Android
- ADB:
adb shell am start -a android.intent.action.VIEW -d "https://{YOUR_ID}.sddl.me/your-key"
- Ensure verification passes for your domain.
- Match fingerprints for debug/release builds.
Troubleshooting
- Link opens in browser: verify iOS Associated Domains / Android App Links verification and reinstall the app.
- No payload in app: check that you use your verified domain and a valid link key.
- Multiple apps claim the domain: uninstall conflicting builds on the device.
FAQ
Do I need a custom URL scheme?
No. Use Universal Links on iOS and App Links on Android. Schemes are optional as a product-specific fallback.
Does this work with Expo?
Yes in bare workflow. In managed, ensure native settings for Associated Domains (iOS) and App Links (Android) are included during the build.
Do I need to host AASA/assetlinks.json?
No. SDDL serves the necessary files for your domain based on your app configuration.
Related guides
Continue exploring-
Deep Links — The Complete Guide
Guide -
Deferred Deep Links — How They Work
Guide -
Universal Links (iOS) — Setup & Troubleshooting
Guide -
Firebase Dynamic Links Alternative
Guide -
Branch.io Alternative
Guide -
App Links (Android)
Guide -
Troubleshooting Playbook
Guide -
QA Playbook
Guide -
E-commerce Deep Links
Guide -
Deep Links for Ads
Guide -
QR Codes to App — Deferred Deep Links
Guide -
Email & SMS Deep Links
Guide -
Creator & Affiliate Deep Links
Guide -
Gaming Deep Links — Rewards, Quests
Guide -
No-SDK Deep Links — REST-Only
Guide